For professionals, late 20s and up

A book for professionals who feel the urge to build

You've worked for someone else for a while, and you're good at it. Still, there's that itch. You see what could be better, you have ideas nobody asked for, and you can't ignore the problems around you. Unstable Innovation is for that itch.

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A full room of readers holding up copies of Unstable Innovation at a launch event in El Salvador
Readers holding up Unstable Innovation at a launch event in El Salvador.
Is this you?

Does this sound like you?

  • You're the one with the contrarian idea in the meeting.
  • You see the positive side when everyone else sees the negative.
  • Corporate playbooks and step-by-step frameworks bore you.
  • You sometimes feel like an oddball, and you've made peace with it.
  • You can't ignore what's going on in the world.
  • You feel your mind getting fried by notifications, feeds and noise.
  • You want to take responsibility into your own hands.
  • You don't always fit in, but you have a heart, and you want your work to matter.
What changes

What will this book change for me?

It won't give you a framework to follow. It gives you a mindset and a handful of ideas to act on, inside a company or on your own.

Mindset over framework

Innovation is a state of mind more than a process. Stop waiting for the perfect method and start with purpose.

Read the incentives

Game theory explains why good ideas die inside bad structures, and how sound incentives make people work together.

Handle the unavoidables

Uncertainty, getting stuck and failure will happen. The book shows how to move anyway, and how to get unstuck.

Commit or do nothing

Half measures rarely lead to breakthroughs. Learn to say no, so you can say a full yes to what matters.

Spot your moment of truth

Recognize the decision that can change your path, and be ready before it arrives.

Work with purpose

Eudaimonia: success that also brings fulfillment, to you and to the people around you.

Both sides

Employee or entrepreneur? It works either way.

Nelson spent years inside large companies before building his own.

His path runs through Microsoft, Siemens and Lufthansa Group, where he was Senior Innovation Manager and designed four new innovation departments and strategies. In 2019 he started WeSpark, which he now leads as Co-Founder & CEO from El Salvador, and where he co-designed the national Bitcoin Diploma 2.0 with the National Bitcoin Office.

So the book speaks to both sides: the intrapreneur pushing new ideas inside a company, and the person getting ready to jump. It comes from someone who has seen the good, the bad and the ugly of both.

Extraordinary accomplishments come from doing ordinary things for extraordinary periods of time.

Alex Hormozi, as quoted in Unstable Innovation
Reader reviews

What readers say

5.0 · 12 verified reviews on Amazon & Goodreads

★★★★★
A must-read creativity jumpstart

Whether you're someone who already thrives on innovation or someone who feels creatively stuck, this book provides a solid push in the right direction.

Bryan Cassady

Amazon US, February 2025 · Verified purchase

★★★★★
Great insights, entertaining and easy to read

One of the friendliest books on innovation I have read lately. Very easy-reading, fast paced and entertaining. I love the combination of tools, intellectual insights, short anecdotes and a healthy dose of examples and cases.

Luis Lopez-Portillo

Amazon US, January 2025 · Verified purchase

★★★★★
Inspiration for innovation

If you need to be inspired and get started on the innovator / disruptor path, this is the way. Lots of learning, and golden nuggets.

Benjamin Dehant

Amazon France, February 2025 · Verified purchase

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Questions professionals ask

Is Unstable Innovation only for entrepreneurs?

No. It is for anyone who feels the urge to build something and add value, including employees who push new ideas inside a company. Employee or entrepreneur, the mindset is the same.

Is it a business book?

Partly. It covers incentives, business models and megatrends, but at heart it is, in Nelson's own words, a philosophy book disguised as an innovation and entrepreneurship book.

How is it different from other innovation books?

Most innovation books sell a framework. This one argues that breakthroughs come from mindset, timing and commitment, not from a step-by-step method, and it backs that up with real stories from large companies and startups.

I'm in my 30s or 40s. Is it too late for this book?

No. The more experience you bring, the more of the philosophy under each chapter you will see: Stoicism, incentives, and what a good life really means.

How long is it?

215 pages in 9 chapters, about 3 to 4 hours of reading. Plain language, no jargon for the sake of it.

Scratch the itch

Read it free today, or get the paperback and keep it on your desk.

Buy the bookRead it free